Fluent bi-lingual English users command 50-100% more salary in the workplace. IELTS 6.0 is generally regarded as the minimum standard of fluency. On average, 300 hours of intensive training are required to raise one IELTS level. Busy school timetables through primary and secondary school typically offer only 1200 hours total study time - enough to rise to IELTS 4.0. Large classes, rote learning, acute teacher shortages & the fact that English is a difficult language to learn make the goal of achieving English language proficiency very hard to achieve.

Unable to rely on schools, parents have little choice but to supplement their children’s English language learning. In Japan, Benesse report that 21% of 5 year olds attend private English classes & parents spend a significant portion of their household income on private English language training. Ready To Learn is perfectly positioned to capitalize on this un-stoppable trend.